Eating Animals

02 mei 2013

Two weeks ago I bought Eating Animals, Jonathan Safran Foer's book on his years oscillating between omnivore and vegetarian and who’s casual questioning took an urgency on the brink of fatherhood. The research for his book required him to visit "factory farms" in the US and probe some of his most primal instincts about right and wrong.


Last night, I started to read and - way up in the night - I finished the book. Understanding the journey of Jonathan's diet (from veggie to meat and back), shocked by the literal description of the way factory farms ...

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Icebreakers sustainable business model

22 december 2012

Icebreaker is the leader in merino wool performance clothing. They use only pure merino wool from the New Zealand Southern Alps and the brand was founded back in 1994 by Jeremy Moon.

Today, Icebreakers collection include underwear, mid layer garments, outerwear, socks and accessories for men, women and kids and is sold in more than 3000 stores in 43 countries.

"It’s about our relationship with nature, and to each other." They claim it to be not only a slogan but the way they think. I guess that's ...

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Icebreaker

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Tweed Christmas

01 december 2012

Ik wil altijd vroeg kerst in huis. Vanaf het eerste moment dat het vriest.

Dit jaar hadden we geen zin in traditionele ballen.

Dan maar tweed pomponnen, samen met onze StudioBoon OdenneBoom.

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WALL #1 - Collab met Jeffrey Vanhille

01 november 2012

Not Too Arty's collab met stoffeerder Jeffrey Vanhille: WALL chairs.
Twee unieke exemplaren.

100% MADE IN BELGIUM

Not Too Arty's derde collectie gaat over muren, fotografie en accessoires. Sinds een paar jaar, op reis rond de wereld, ontwikkelde Yves de nood om foto’s van muren te nemen. In plaats van zijn inspiratie om te zetten in een fotoboek, koos hij voor een onverwachte uitwerking.

De muren werden (interieur)accessoires en deze twee unieke ...

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