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The end of the first chapter of The Next Big Five
The end of the first chapter of The Next Big Five
The end of the first chapter of The Next Big Five
The end of the first chapter of The Next Big Five
The end of the first chapter of The Next Big Five
The end of the first chapter of The Next Big Five
The end of the first chapter of The Next Big Five

The end of the first chapter of The Next Big Five

22 August 2014

The end. This blogpost means the end of the first chapter of The Next Big Five.

I talked about five everyday animals, for about a month each. In those five months I've met chefs who cook amazing plant-based food, visited a sanctuary that gives shelter to 45 aging dairy cows, started to cook (with it's ups and downs), had connection with inspirational people from all over the world on social media, started to run proudly as a 'vegan runner', got inspired by a lot of talented designers, felt part of a community which I didn't knew existed (use the instagram hashtag 'vegan' to see what I mean), and talked and discussed about 'my' five animals with a lot of friends and other people. That sums up five great months.

Let me take you to the start of the The Next Big Five one more time. The idea of TNB5 is to inspire, not to criticize. Although based on facts - about our health while eating animal based food, the ecological impact of factory farming / fishing and the disturbing animal welfare conditions - I had no intention to criticize any of you. On the contrary, The Next Big Five should inspire. I hope I did.

The TNB5 tales were launched after I had read Eating Animals by Jonathan Safran Foer. I started reading Eating Animals on the evening of an ordinary day and couldn’t stop. It was the middle of the night by the time I finished it. You can read my blogpost of that night here. It made such an impact on me I decided that specific night to protest against the way 'we' treat animals as a source of food. My way of protesting was to stop eating dairy (I was a vegetarian already), stop buying leather shoes and trying to inspire other people by showing the pro's of a lifestyle and diet that don't contain animal-based products.

It took about 10 months to make up my mind. Should I launch a product or book, ask for a column in a magazine or start writing about it online? What has the most impact on the long run? The entire studio I run, DIFT, brainstormed, designed and reviewed plenty of ideas. 

Now we see the result of our choice and I stand with that decision since the long term presence - every month an other animal - will influence the idea of how we think about the animals we don't but should see more often: The Next Big Five.

High end or High street. European, Asian, Australian, North or South American. On- or offline, food or fashion. It is an endless list of great projects, art, products, recipes and ideas to talk about.

The first chapter ends here. 5 months for 5 animals. We could easily replace these 5 animals with 5 other animals (like horses, rabbits or goats) and maybe we will. But it's time to start chapter two. An exhibition at KRACHTVOER in Antwerp, October 18 and 19. Some of the most inspirational people and brands are included. See you there!

I want to thank DIFT and the billions of everyday animals that are not yet The Next Big Five, but should be. 

Follow The Next Big 5 on facebook  or instagram / tweet your comments @nottooarty.

Read more about this project.

 

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